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The leisure enterprise has seen higher days.

Movie and TV manufacturing within the U.S. rose 18% final yr however lagged 2022 ranges, in response to ProPro, which tracks studio productions. Theatrical ticket gross sales fell 3.3% in 2024 and stay almost 25% down from pre-pandemic ranges. Media conglomerates are spinning off cable channels at a dizzying fee, an acknowledgment of the injury that streaming has performed to that money cow. And tech giants like Amazon and Apple, which elbowed into the content material enterprise a number of years in the past, have discovered that it’s a lot tougher to make a present that individuals care about than it’s to promote them paper towels and iPhones.

Cutbacks and layoffs are the order of the day. But for some motive the spirit of economizing didn’t prolong to the chief suites. Seven of the ten CEOs and media barons whose pay packages we look at as a part of our annual survey of compensation bought raises. And usually, the bumps had been double-digit ones despite the fact that their outcomes had been typically lackluster at greatest.

“When the inventory is up, CEOs at all times take credit score, however when it plunges, they not often take duty,” says Charles Elson of the College of Delaware’s John L. Weinberg Heart for Company Governance. “There needs to be extra alignment between pay packages and efficiency so when there’s a foul yr, the CEOs take extra of successful.”

To be honest, a few of these executives will find yourself banking far lower than what’s reported. That’s as a result of the inventory awards and choices signify honest worth as of the grant date and don’t replicate precise greenback quantities acquired by executives. If the corporate’s worth shrinks, so does their compensation. After all, if it will increase, their windfall could possibly be even larger than it initially appeared in public filings.

The pay packages could also be largely undiminished, however our checklist of high executives shrank. Paramount International hoped to have finalized its sale to Skydance Media by now, however the Trump administration and the president’s lawsuit in opposition to “60 Minutes” seems to be holding up regulatory approval. Nonetheless, Bob Bakish, who left Paramount amid the corporate’s deal talks with Skydance, has already profited handsomely, incomes $87 million final yr, which incorporates $69.3 million in severance. Then there’s Endeavor, which went personal once more after 4 years as a publicly traded firm. Ari Emanuel, the brash agent who led the corporate’s whipsaw transformation, bought a $173.8 million money payout for his efforts.

Paramount International will probably quickly have firm, as most business observers count on that different media firms are searching for patrons (hypothesis typically facilities on Warner Bros. Discovery, which has endured two traumatic mergers over the previous seven years and formally separated its TV enterprise from its studio and streaming operations). Consultants like Elson say firms typically have good causes for promoting themselves or buying one another. However he additionally notes that there’s typically a powerful monetary incentive for the individuals on the high to make these sorts of offers.

“The synergies that include a merger will be fairly useful, however it’s a must to ensure that the price financial savings are actually there,” he says. “Generally these offers are extra ego pushed and turn into disasters.”

Traditionally, media chieftains are much better compensated than leaders in different industries. A lot of that has to do with the possession construction of leisure conglomerates comparable to Comcast and Fox, which have dual-class inventory. That provides the households behind them a lot tighter management, enabling them to reward themselves with out risking a lot interference from common shareholders. This, in flip, skews the pay packages of media firms like Disney and Netflix, which aren’t run by households however justify rewarding their executives with large bonuses and choices as a result of they’re a part of the identical peer group. It helps that the boards of those firms are sometimes loaded with sympathetic allies.

“Board members themselves are nicely paid,” says Rosanna Landis Weaver of shareholder advocacy group As You Sow. “It’s a really comfortable gig. And no board member ever bought requested to depart for saying, ‘Let’s pay the CEO extra.’”

Working a media firm requires a really specific set of expertise. A profitable media CEO have to be the general public face of an organization — telegenic, amiable, capable of work a room — and in addition function an envoy to Wall Road at a time when buyers have grown extra skeptical concerning the long-term well being of the leisure enterprise.

Simply look how tough it was for Bob Chapek, the short-lived CEO of Disney, whose tenure was so rocky that the corporate reenlisted Bob Iger, the person he succeeded, as his alternative. But when media conglomerates rationalize giving their leaders extravagant pay packages as a result of they’re frightened that one other firm goes to poach them or that they may go away of their very own volition, they need to in all probability assume once more.

“The factor concerning the media enterprise is that these jobs are enjoyable,” says David L. Yermack, professor of finance at NYU. “You get to have numerous affect on society, and shaping tradition is fascinating work. Working a coal mine or being within the utilities enterprise isn’t anyplace close to as fascinating.”

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